Solutions built on execution.

Our team has operated inside Walmart and Sam's Club — we understand how buyers think, how decisions get made, and what it actually takes to get a product on shelf and keep it there. For CPG brands, that means we go well beyond buyer introductions. We build the retailer story, align your supply chain to Walmart's operational requirements, manage the new item launch process end to end, and stay embedded through the first sell-through cycle. We don't hand you off after the line review.

Category management is how retailers decide what products live on their shelves — and in what position, at what price, with what promotional support. It's the lens every buyer uses to evaluate your brand. If your pitch doesn't speak to category growth, competitive differentiation, and shelf incrementality, it's not getting through. Marketage builds the category management story before you ever walk into a buyer meeting — using real retail data to show how your product grows the category, not just fills a slot.

Both — but selectively. We work with a curated portfolio of brands, which means we don't take every client. What we look for is high potential and aligned values, not just revenue size. We've helped early-stage CPG brands build their first retailer story and land their first Walmart or Sam's Club placement. We've also helped established manufacturers fix broken execution, rebuild supply chain programs, and scale into new channels. The work is different; the standard isn't.

A retail consultant typically gives you a plan and moves on. A retail broker traditionally handles buyer relationships but often stays at arm's length from execution. Marketage sits in neither camp. We build the strategy and own the execution — category management, supply chain alignment, omnichannel retail coordination, and in-market performance. Think of it less like hiring an advisor and more like adding an embedded retail operations team to your business. We're in the trenches, not on the sidelines.

Yes. Private label development is part of our Brand Lab offering. We help manufacturers and retailers build private label programs from the ground up — including product positioning, packaging, retailer alignment, and supply chain setup. We approach private label the same way we approach everything else: with unreasonable attention to operational detail and a clear eye on what the retailer actually needs to say yes.

The only metrics that matter are the ones that prove the work. For CPG brands, that means velocity, sell-through rate, on-shelf availability, and retailer renewal. For manufacturers, it's on-time in-full delivery, item expansion speed, and supply chain compliance against Walmart and Sam's Club standards. For retailers, it's category growth, reduced execution failures, and new revenue from curated innovation. We track all of it — and we tie our work directly to those outcomes, not to activity reports or vanity metrics.